Saturday, September 22, 2018
INTRODUCTION AND DIGITAL TOURISM
I
am studying a Degree in Business (majoring in Accounting) at Edith Cowan
University, Perth, and I am currently in my last semester of the program. Prior
to this prior, I obtained Diploma in Business from the Institute of Education
also in Perth. I am originally from Tanzania in Africa, and I was working in my
country before I relocated to Australia in 2013 to further my education. Upon
arrival, I was initially faced with various challenges due to differences in
cultural and environmental backgrounds. Africa and Australia are two different
countries in terms of culture. At the beginning it was a struggle to cope with
lifestyle here in Perth. I however needed to cope and this made me to become brave.
Traveling
is my main hobby. I visited South Africa in 2012 for Safari tour to see the
beautiful nature of the country. I enjoyed seeing wild animals during the tour
despite that we also have national parks in my country. I have also been to Kenya and Italy.
BLOG 1- EVALUATING CURRENT MARKETING IN TOURISM
Goal and strategy
According
to Blog Marketing Academy (2018), to build a personal brand requires such
person to have a goal and plans. These plans include strategy for the kind of
business you need/want to investment. I take this opportunity to create a blog for
an investment which I plan to introduce in Kvarner, Croatia because it the key to
game change in my success. My aim is to setup personal brand of Boat Tour
Logistic as part of financial resources in marketing. Market strategy for boat
tour is measured by the number of people using the services during vacations.
If, the number of international visitors is undefined, then failure is
guaranteed to the business (Nuenen, 2016).
The
collected data as presented by the Board of Tourism in Croatia informed that
the tourism total contribution to GDP growth increased from 69.9 billion in 2012
to 94.1 billion in 2017, with a forecast estimated to be 141.1 billion in
2028. According to the Board, the number
of international visitors in 2012 was 53m, and this increased to 75.6m in 2017
with an estimated forecast of 1166.7m in the year 2028. Kvarner region is
globally known as a location for vacation, I therefore intend to wisely use
both business ethics and social media to accomplish my dream of bringing people
from Perth to Kvarner. Although, the realistic measure of booking will be
challenged due to distance between Perth and Croatia, we however have targeted
60% travellers in the first year 2018 and 70% in 2019. Since this is a new
business, we shall offer promotion and discount in prices in order to attract
new customer. Also, resources shall be
effectively allocated to achieve our goal and impact the team members (Brian,
2017). Below are five (5) element guide tourism marketing that shall be applied:
1. Website blog - enable international tourists to make
advance booking for the boat tour in
Kvarner region. The aim is to reach a huge
number of tourists who want to visit Croatia.
2. Target to sell minimum of 1,000,000 tickets for the
boat tour per year
3. Advisement and promotion will be translated in English
and Croatian. This include
banners, tickets and tour services.
4. Effective use of social media platform to promote
and offer special packages for boat tour.
5.
Cooperate with Croatian Government on policy and
procedure, rule and regulation as well as to obtain appropriate documentations
such as licence.
Online Personal Branding
Since
we are living in the world of highly competitive market, Online Personal
Branding requires selling oneself to people or customers that will keep remembering
you for your products/services. To impress people as individual, you must
therefore have specific brand that will stand out your business.
Good
personal skills are needed to impress customer and build brand reputation
(Nguyen et al, 2018). Thus, the Tour Boat Logistics need to function well by providing
good services and networking for the visitors during their holiday. This will be
of benefit for the company to increase brand and revenue.
Perfection
is the key to holding customers, thus, an online personal branding needs
creativity day by day to influence customer to buy your product. As a brand you
need to do it perfectly by considering the product value. On other hand,
Unhelkar and Murugesan (2010) said there is “Revolution on the move” and that
people buy what they see. So, our brand will change with social networking revolution.
These include identity of the brand Logo, Tagline, Brand promise, Image and
colour, and name.
Networking
Platform to provide necessary needs shall be available for customers. This
platform is available for any user’s on social media to post a good quality
pictures through Facebook, Instagram, snap chat and twitter. Online tools such
as TripAdvisor.com will be added for analytical data track down data for market
evaluation.
Reference
Blog Marketing Academy (2018), “Branding 101: How to Brand Yourself, Your Business or Your Blog”,
Retrieved on September 21 from https://www.blogmarketingacademy.com/how-to-brand-yourself/
Brian, T. (2017). “The
Importance of Personal Branding”, Retrieved on September 14th, 2018 from
https://www.youtube.com/watch?v=s3B7OeEHGRo
Croatia: Travel & tourism's
total GDP contribution 2012-2028 | Statistic. (n.d.). Retrieved from
https://www.statista.com/statistics/644658/travel-tourism-total-gdp-contribution-croatia/
Dahl, S. (2018). Social media marketing: Theories and
applications. Sage
Nguyen,
T.D., Paswan, A. and Dubinsky, A.J (2018). Allocation of Salspeople’s Resources
for
Generating New Sales Opportunities across Four Types of Customers.
Industrial Marketing
Management, Vol. 68, pp. 114-131
Nuenen, T. V. (2016). Here I
am: Authenticity and self-branding on travel blogs. Tourist Studies, 16(2),
192-212. doi:10.1177/1468797615594748
Unhelkar,
B. and Murugesan, S. (2010). The Enterprise Mobile Applications Development
Framework. IT Professional, Vol. 12, Iss 3, pp. 33-39
BLOG 2- TOUR GUIDE - 7 7DAYS
Kvarner Region- Croatia
Kvarner
Gulf/Bay is naturally beautiful. It is about 3600 km2 and surrounded
by waters and sand beaches. The residents live happily on organic foods while
they still maintain their culture and heritage. The community at the same time shares
the life value and respect culture and hospitality. Tourism market promote new
life of living to people but the residents still enjoy their fresh air, freedom
and enviable foods. What a life?
TOUR GUIDE
Tour to Kvarner Region is
around the corner. I will pay a 9-day visit to Kvarner Region during my on-coming
holiday. I will depart from Perth international Airport on 29th September, 2018
and arrive Omisaji Airport, Krk on 30th September 2018. This is about 30
km from Rijeka and 9km from Hilton Garden Inn. I plan to take road trip
from Airport Krk to the hotel Hilton Garden inn. I will return to Perth on 7th
October 2018. I have provided my schedule and places to visit in Kvarner
Region.
Day
1: Hilton Garner in Krakow
Blog 3 Social Media Analytical
Social Media Analytical
Tourism
is a service driven by companies. Many tourism firm tend to operate and manage
day to day’s activities by managing cash money. Moreover, new operation
management procedure helps an existing company that struggle to focus on the
running business.
Current tourism operation uses online Webinars
(Ghosh, 2018). YouTube, Facebook, Instagram introduce streaming core operations. These tools help to build
friendship and coordinate all activities such as reservation, payment and tour
logistic for visitor.
Recently,
Social Media help business and personal life to engage straight to the
community (CRM) through Facebook, Instagram, Twitter, LinkedIn and Snapchat
(Ghosh, 2018). These tools impact public communication in the society and change
business and lifestyle even for Politician.
Politician use network to advertise day to day activities through their
social network especially YouTube, Twitter and Facebook streaming. We are
living in the world of social media and networking to monitor customer
analytical and improve their services. If you avoid personal brand through
social media, then business will suffer setback (He, 2016). It will affect your
brand and business so greatly. These activities are the centre of brand change
to success or downfall. Social medial
analytics platforms are somehow difficult due to number of social media around
the world. But, majority use marketing analytics to take information and data
tracking.
The
enhance and embedder power of analytics, the networking has provide multi facet picture of YouTube 1900,000,
Facebook 2,190,000 , Instagram 1000,000,
WhatsApp ,1500,000and twitter usage statistic platforms.
https://www.socialmediaexaminer.com/wp-content/uploads/2016/05/SocialMediaMarketingIndustryReport2016.pdf
FACEBOOK
Facebook
is the most usable social media platform.
It is designed to connect community include me. However, it is bring and
simplify life in general. But also, majority user are for business purpose.
Facebook profile and image cover a picture of 180 x 80 pixel and image 820 x
312 pixel.
Note:
This picture shows a circle a news before even to be uploaded. Current,
Facebook user, use different kind of feeds post image and the optimal size is
940 x pixels.
Facebook News Feed Post an
d
Ad Image Dimensions
The look of Instagram start with profile size 110 x 110pixel.. Instagram business analytic
range different areas especially in
personal life and business in general.
Instagram
has different outlook compare to Facebook,
Snapchat and YouTube. The main outlook
are post, activities, foods, tourism, art ,comic.
1.
Every post give an opportunity for viewers to
comments and likes
2.
Activity and food -mainly use for business firm
or individual who need the promote their brand or bushiness. They use this network media to get
trafic customer, comment and likes
Mission/vision
This
information allow business on Instagram to grow because the number of people
who view the post. Majority likes the post or services or items.
The target of any business is audience satisfaction,
once the post is carrying the full package of business. It will easy for
customer or people to take time for window-shopping, which end up to purchasing
of the product.
YouTube
YouTube is another platform used by user to upload,
view, rate, share, ad, report and comment on videos. This platform generates variety of corporate
media video such as video clips, TV shows, Music and short and long
documentary.
Mission /vision
It is targeting audience as well. It is free access but few benefits from
YouTube by making money through number of subscribe and add promotion. It is
only 3% of video creator
Social media platform growing business and people
gain business revenue and learning
everyday on how to use advisement market on social media
Reference
Ghosh, S. (2018,
July 09). The Most Significant Social Media Marketing Trends for 2018.
Retrieved from https://www.dreamgrow.com/social-media-marketing-trends-2017/
Lifewire. (2018). The Top Social Networks People Are Using
Today. [online] Available at:
https://www.lifewire.com/top-social-networking-sites-people-are-using-3486554
He, W. (2016). Social Media: Tools and Space for Networked
Public Communication. Networked Public, 123-167.
doi:10.1007/978-3-662-47779-3_4
Socialmediaexaminer.com. (2018). [online] Available at:
https://www.socialmediaexaminer.com/wp-content/uploads/2016/05/SocialMediaMarketingIndustryReport2016.pdf
Kvarner tourism blogs and site
Below is the list of travel blog I use it
§ Croatia Traveller
§ Croatia by
local.
§ Rijeka
central Market – TripAdvisor review
§ Adriagate.com
§ Chasingthedonkey
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