Goal and strategy
According
to Blog Marketing Academy (2018), to build a personal brand requires such
person to have a goal and plans. These plans include strategy for the kind of
business you need/want to investment. I take this opportunity to create a blog for
an investment which I plan to introduce in Kvarner, Croatia because it the key to
game change in my success. My aim is to setup personal brand of Boat Tour
Logistic as part of financial resources in marketing. Market strategy for boat
tour is measured by the number of people using the services during vacations.
If, the number of international visitors is undefined, then failure is
guaranteed to the business (Nuenen, 2016).
The
collected data as presented by the Board of Tourism in Croatia informed that
the tourism total contribution to GDP growth increased from 69.9 billion in 2012
to 94.1 billion in 2017, with a forecast estimated to be 141.1 billion in
2028. According to the Board, the number
of international visitors in 2012 was 53m, and this increased to 75.6m in 2017
with an estimated forecast of 1166.7m in the year 2028. Kvarner region is
globally known as a location for vacation, I therefore intend to wisely use
both business ethics and social media to accomplish my dream of bringing people
from Perth to Kvarner. Although, the realistic measure of booking will be
challenged due to distance between Perth and Croatia, we however have targeted
60% travellers in the first year 2018 and 70% in 2019. Since this is a new
business, we shall offer promotion and discount in prices in order to attract
new customer. Also, resources shall be
effectively allocated to achieve our goal and impact the team members (Brian,
2017). Below are five (5) element guide tourism marketing that shall be applied:
1. Website blog - enable international tourists to make
advance booking for the boat tour in
Kvarner region. The aim is to reach a huge
number of tourists who want to visit Croatia.
2. Target to sell minimum of 1,000,000 tickets for the
boat tour per year
3. Advisement and promotion will be translated in English
and Croatian. This include
banners, tickets and tour services.
4. Effective use of social media platform to promote
and offer special packages for boat tour.
5.
Cooperate with Croatian Government on policy and
procedure, rule and regulation as well as to obtain appropriate documentations
such as licence.
Online Personal Branding
Since
we are living in the world of highly competitive market, Online Personal
Branding requires selling oneself to people or customers that will keep remembering
you for your products/services. To impress people as individual, you must
therefore have specific brand that will stand out your business.
Good
personal skills are needed to impress customer and build brand reputation
(Nguyen et al, 2018). Thus, the Tour Boat Logistics need to function well by providing
good services and networking for the visitors during their holiday. This will be
of benefit for the company to increase brand and revenue.
Perfection
is the key to holding customers, thus, an online personal branding needs
creativity day by day to influence customer to buy your product. As a brand you
need to do it perfectly by considering the product value. On other hand,
Unhelkar and Murugesan (2010) said there is “Revolution on the move” and that
people buy what they see. So, our brand will change with social networking revolution.
These include identity of the brand Logo, Tagline, Brand promise, Image and
colour, and name.
Networking
Platform to provide necessary needs shall be available for customers. This
platform is available for any user’s on social media to post a good quality
pictures through Facebook, Instagram, snap chat and twitter. Online tools such
as TripAdvisor.com will be added for analytical data track down data for market
evaluation.
Reference
Blog Marketing Academy (2018), “Branding 101: How to Brand Yourself, Your Business or Your Blog”,
Retrieved on September 21 from https://www.blogmarketingacademy.com/how-to-brand-yourself/
Brian, T. (2017). “The
Importance of Personal Branding”, Retrieved on September 14th, 2018 from
https://www.youtube.com/watch?v=s3B7OeEHGRo
Croatia: Travel & tourism's
total GDP contribution 2012-2028 | Statistic. (n.d.). Retrieved from
https://www.statista.com/statistics/644658/travel-tourism-total-gdp-contribution-croatia/
Dahl, S. (2018). Social media marketing: Theories and
applications. Sage
Nguyen,
T.D., Paswan, A. and Dubinsky, A.J (2018). Allocation of Salspeople’s Resources
for
Generating New Sales Opportunities across Four Types of Customers.
Industrial Marketing
Management, Vol. 68, pp. 114-131
Nuenen, T. V. (2016). Here I
am: Authenticity and self-branding on travel blogs. Tourist Studies, 16(2),
192-212. doi:10.1177/1468797615594748
Unhelkar,
B. and Murugesan, S. (2010). The Enterprise Mobile Applications Development
Framework. IT Professional, Vol. 12, Iss 3, pp. 33-39
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